COULD YOU BE A HERO? 

It’s one of the most recognisable of humanity’s universal archetypes – and occupies an emotional space that many brands aspire to. But taking on the Hero role requires a very different approach depending on the market you are operating in.

 

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They are the universal themes that dominate human consciousness everywhere on earth: the lens through which we understand ourselves and the other people that we encounter. From the Lover to the Ruler, the Caregiver and the Sage, archetypes are hugely important to our sense of identity and the way that we interpret our motivations, emotions and behaviour.

Any individual is likely to identify aspects of most if not all of them, within themselves, at some point in their life. And as a result they are hugely important to brands attempting to connect to audiences on a deeper psychological level.

They are the universal themes that dominate human consciousness everywhere on earth: the lens through which we understand ourselves and the other people that we encounter. From the Lover to the Ruler, the Caregiver and the Sage, archetypes are hugely important to our sense of identity and the way that we interpret our motivations, emotions and behavior.

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Any individual is likely to identify aspects of most if not all of them, within themselves, at some point in their life. And as a result they are hugely important to brands attempting to connect to audiences on a deeper psychological level.

Hero means everything and nothing. It encompasses the firefighters who rushed into the burning twin towers, long-distance runners who compete through chronic disease, and the wag on Twitter who makes a point you agree with. The highly specific, armor-bright figure of classical myth has grown a thousand faces. We still want him around (DC Comics recently announced 10 new superhero films to unspool over the next six years, including one about a her: Wonder Woman), but his omnipresence makes him easy to mock. Part of our ambivalence may also stem from the suspicion that his noble deeds are not as selfless as they seem, motivated instead by a thirst for attention, rational egotism, or even masochism.

A key insight from research on heroism so far is that the very same situations that inflame the hostile imagination in some people, making them villains, can also instill the heroic imagination in other people, prompting them to perform heroic deeds.

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Take the Holocaust. Christians who helped Jews were in the same situation as other civilians who helped imprison or kill Jews, or ignored their suffering. The situation provided the impetus to act heroically or malevolently. Why did some people choose one path or the other?

Another key insight from my research has been that there’s no clear line between good and evil. Instead, the line is permeable; people can cross back and forth between it.

This is an idea wonderfully represented in an illusion by M. C. Escher, at left. When you squint and focus on the white as the figures and the black as the background, you see a world full of angels and tutus dancing around happily. But now focus on the black as the figures and the white as the background: Now it’s a world full of demons.

What Escher’s telling us is that the world is filled with angels and devils, goodness and badness, and these dark and light aspects of human nature are our basic yin and yang. That is, we all are born with the capacity to be anything. Because of our incredible brains, anything that is imaginable becomes possible, anything that becomes possible can get transformed into action, for better or for worse.

Some people argue humans are born good or born bad; I think that’s nonsense. We are all born with this tremendous capacity to be anything, and we get shaped by our circumstances—by the family or the culture or the time period in which we happen to grow up, which are accidents of birth; whether we grow up in a war zone versus peace; if we grow up in poverty rather than prosperity.

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In summary, common person also can be a hero in real life. However, even you are a hero you still need to protect yourself from mosquito bites.

Use QM electric mosquito killer (MBOX or IT04) to prevent mosquito bites. MBOX uses a new and highly effective method to catch mosquitoes. Using our newest knowledge on how mosquitos locate their prey we developed a new way of catching mosquito’s without any hazardous dangers for humans. Mosquitos trace Co2 to their host; use heat vision to locate the blood veins. MBOX mosquito killer is specifically designed to tailor these primal sensors of the mosquito. Once close enough the mosquito will be sucked in and dried out, calculated technology. Prevention is always better than healing and some diseases cannot be healed. With the QM mosquito trap, then you can be the best hero. http://mbox-qm.com

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